We’re excited to launch our first of many Surrey Hotel and Motel Association member updates. As part of our effort to increase communication and create an inclusive forum for conversation and opportunity, we will be regularly distributing member updates, news, events, and more.
As we move to the fall shoulder season and with winter around the corner, our hotel industry needs are growing, and there is concern about solvency. Through the British Columbia Hotel Association (BCHA) and Tourism Industry Association of BC we have had impact in our meetings with government at a provincial and national level by educating our officials concerning the desperate and dire economic situation of our industry and to provide solutions. Three announcements from the federal government, and the BC provincial government’s acceptance of applications for Small and Medium Sized Business Recovery Grant are the result of this intense period of advocacy and dedication by the hotel community. We want to especially thank the BCHA, the Hotel Association of Canada (HAC) and The Honourable Mélanie Joly, Minister of Economic Development and Official Languages for their unwavering support.
Federally these announcements are:
Canada Emergency Rent Subsidy (CERS) a new commercial rent relief program, as direct support for small businesses available until June 2020 (pending parliamentary approval)
Canada Emergency Business Account (CEBA) has been expanded, for eligible businesses to access an additional $20,000. Repayment terms are if paid in full by December 31, 2022 up to half $10,000 is forgivable. Deadlines for application are now December 31, 2020.
Provincially they are:
Small and Medium-Sized Business Recovery Grant was announced on September 17th. A five step program will offer grants of $10,000 to $30,000 to eligible businesses. Additional $5,000 to $10,000 grant is available to eligible tourism-related businesses impacted by COVID-19.
Following our August 2019 letter of understanding between Tourism Surrey and Surrey Hotel and Motel Association, we welcomed the Province of BC in its establishment of MRDT effective May 01, 2020. In our major activity outlined in the 2019 1-year tactical plan & strategy, our core requirement in reduced funded years was the engagement with all accommodation partners to keep all stakeholders informed about the progress of tactical plans, annual review of strategic plans, and to provide value added communication thereby achieving more participation in tourism marketing efforts.
We have developed a communication strategy creating a stronger knowledge of city wide events, best practices, performance metrics, individual hotel dedicated pages, sharing of supply and demand marketplace information, resulting in transparency and inclusion. From 2016 forward, we reserved a number of names and keywords and web site URLs – and in early 2019, we contracted to Bearcave and put together the beginnings of a website. In March 2020, the project was paused due to Covid-19. With the return of the MRDT and funding in the summer of 2020 we decided to complete the content/branding of the site and to implement our communications strategy and tactical plan.
We are working with the City of Surrey, Sport Surrey on a number of RFP’s for various future sporting events and festivals which the City is bidding to secure.
Our hotel community has been one of the most impacted industries as a result of the pandemic, and we will ensure that all parties understand this, City of Surrey, the Province of BC and the Federal Government to secure further relief and support.
John Kearns, Chair
Surrey Hotel & Motel Association
Update Your Listing
The SHMA is currently in the process of a website refresh and a key element of our new website will be a property listings page which features key details of each SHMA member property.
We ask that you take 5-10 minutes to fill out this Google Form with as many details as you have available for the SHMA team to accurately update your listing. By completing your listing you are helping the SHMA better promote your venue to both small and large scale event planners.
Please complete this form by Monday, November 23rd 2020.
Do you have great photos or videos of your hotel / motel? The SHMA is seeking visual assets from all members for use in the promotion of your venue, and Surrey overall. Assets will be used on your property listing, and may also be leveraged for the SHMA website, social channels, and newsletters.
Note, by uploading any images you are giving the SHMA the right to use these images in their website and other marketing material.
Please try to upload images smaller than 50 MB in size.
New Provincial Health Order (PHO) For Gatherings & Events – October 30th, 2020
The Provincial Health Officer has released a new public order for Gatherings and Events. Download the order here.
The order is addressed to:
Owners and operators of banquet halls and vacation accommodation
Occupants of vacation accommodation and guests
Owners and occupants of private residences and guests
Owners and operators of places, including premises subject to the Food and Liquor Serving Premises order
Persons who organize and attend events
Medical health officers
Changes in the new Gatherings and Events order include:
Confirms Dr. Henry’s oral order of October 26, which limited social gatherings in private residences to 6 plus the occupants. Note that for consistency the number of people allowed in a vacation accommodation for an event, in addition to the occupants, is increased from 5 to 6.
Clarifies that gatherings preceding or following an event are also an event, and requires that people must disperse after an event to avoid this problem.
Dis-applied the order to court sittings, as these are sometimes held in recreations centre halls, hotel meeting rooms, and other places.
Clarified that classes or practices in recreation centres, pools or fitness facilities are not events.
Dancing and Karaoke is now not allowed at any event (previously was allowed at events that were not happening in food and liquor serving premises).
The requirement for one-hour cleaning between events has been changed to be outcome oriented, based on ensuring adequate time to clean and ventilate, ensure people disperse after an event, and ensure that there is no mixing between groups of people coming and leaving an event.
New definitions for ‘vacation accommodations’ and ‘hotel suites’ are much more narrow than previously defined. Hoteliers need to be aware of the maximum occupant load permitted in each suite by fire code, which may supercede and further limit the PHO requirements.
The definition of “vacation accommodation” includes hotel suite, and it defined as: when used for vacation purposes by the owner, tenant, guest or any other person.
For hotels suites “Subject to the maximum number in section 1, a guest may only attend an event in vacation accommodation or a private residence if there is space available inside to permit all individuals who do not reside together to maintain a distance of two metres from one another”.
While Surrey’s occupancy rate of 47.5% over the last 3 reported months (July-September), is down roughly 35 points from the same time period in 2020, it is about 12 points higher than Metro Vancouver’s average occupancy over the same time period (35.2%).
Additionally, while Surrey’s July-September ADR is down 33.8% from 2020 levels, this compares positively to Metro Vancouver overall which has seen a more drastic 49% decrease in ADR.
Consequently, Surrey’s average July-September RevPAR of $54, is about $7 higher than the Metro Vancouver average of $47. During this same time period in 2019, Surrey RevPAR was about $90 less than the Metro Vancouver average.
Note: Over the past 3 months, supply is down -9.4% for Surrey region and -12.5% for Metro Vancouver region. Sample: Surrey sample includes 8 Surrey properties from various price tiers, and 1 Langley property. Source: STR. This data is not to be copied or reproduced in any way.
BC Hotel Association – Oct 30 Industry Update
Here’s what’s included in the Oct 30th update:
Tourism Task Force | The Future of Travel: Positioning BC to Accelerate Recovery and Growth
Recommendations Offered to Government on Changes to Criteria for the Small And Medium-sized Business Recovery Grant
COVID-19 Meetings & Incentive Travel Industry Intelligence
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